Here at The Kid Collective, our mission is to share our belief that play matters.

We help you to consciously select toys that inspire growth in your children, for today and tomorrow.

Founded in 2018, TKC was formed as a sister site to our successful sustainable baby store, The Nappy Gurus. We realised that there were so many beautiful things for children that we loved, and needed a platform to share them with the world! So we created just that...

A female-led team, we are proud to offer you an amazing collection of brands that champion fun, imaginative and inclusive play for all! While also giving you the best prices, sustainable choices, and a friendly, fast customer service experience.

Thank you for stopping by! x



Meet The Team At HQ


Laura is the founder of The Kid Collective, and works from the HQ in Leicestershire. Laura is an advocate of flexible working around the family, and is passionate about doing business ethically.
Favourite Product: Den Kits

Vanessa is our Ecommerce Merchandiser & Buyer. She finds new and exciting brands for us to stock and ensures everything runs smoothly, from ordering our stock to working on our social media, particularly our beautiful Instagram account
Favourite Product: Londji Games

Charis is our Social Media & Ecommerce Coordinator here at HQ. She looks after the product creation on our site and creates our social media content- you'll often see her in videos sharing new exciting deliveries and packing your orders!

Favourite Product: Cozy Dozy Dinkums

Zoe is our Ecommerce Product Buyer & Designer, this means she supports ordering our beautiful things. She is also our visuals whizz! Zoe produces all of our graphics and helps with producing advertising media too.

Favourite Product: Little Dutch Firestation

Emma is our Social Media & Ecommerce Coordinator here at HQ. She primarily works for our sister site The Nappy Gurus looking after the social media and web content. She uses lots of open ended wooden toys at home with her little boy.
Favourite Product: Wobbel Boards

Meg is one of our Customer Service Administrators and works from home. She is always there to help our customers and has used a wide variety of our product with her little boy so can always offer helpful advice!
Favourite Product: Trybikes

Lucy H is our Warehouse Supervisor. She makes sure all your orders go out as fast as possible and looks after the rest of our warehouse team. She also manages all our beautiful toy stock!

Favourite Product:  Cozy Dozy Dinkums

Based at the HQ in Leicestershire, Anne is our Warehouse Assistant. She helps to manage all of our beautiful stock and is our very own Superwoman! Anne also manages all our returns and exchanges too.
Favourite Product: Holiday Campervan

Lucy B is one of our Warehouse Operatives at HQ. You may have seen her name stamped on your order, she is extremely thorough to make sure your order arrives perfectly!
Favourite Product: Baby Doll Rosa Set
Definitely the most important team member. Zoe is director of biscuit eating and the queen of naps.

Favourite Product: Lamby Pip
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