2017 was a year in which the world started to wake up to the damaging effects that plastic is having on our environment.
The parent company of Beauty Kubes is an award-winning natural beauty brand and last year, they made the decision to remove all plastic bottles from the product ranges. They wanted to go a step further and eradicate all plastic from their products.
So the concept of Beauty Kubes was born, thanks to inspiring programs such as the BBC's Blue Planet II and the work of local Cornish based charity, Surfers Against Sewage. They also read some eye-opening and frightening statistics from The Dame Ellen Macarthur Foundation regarding the sheer volume of plastics entering the world's oceans.